Thanks to hosted blogging services, open source software, and kids who know html, putting content online is accessible to anyone and easier than ever. With these do-it-yourself and/or low-cost options available, some organizations find themselves trying to decide whether it’s worth retaining a professional firm to assist with web design and development. Here are a few key points to consider.
The Benefit of Experience
WIth a depth of experience in website design and development comes agility. Because professionals work on a large number and wide variety of online projects, the design options they offer clients aren’t limited to a single template or script. Experience means familiarity with a wide array of common problems and solutions—enabling a web professional to create a website that fits your exact needs. Your website is your online headquarters and will be the first impression your campaign makes on many visitors. Sacrifices related to its development could determine whether or not your full online communications campaign is ultimately successful.
The Background Check
Before entrusting your website to someone, you probably want to review references. Professionals make it easy to view their portfolios, where you can verify the quality of their work and the general experience level of a firm. The price may be right if choosing to work with an unknown or amateur web developer, but you typically get what you pay for—a risk you may not want to take with something as important as your online reputation.
If you want to update your website, will you have the ability to make that happen? Without a professional firm, are you certain you know when it will be completed? If you encounter a problem after the website is launched, how quickly can it be resolved? A professional can be held accountable for a project, and will respond capably and quickly. Furthermore, professional firms operate under contract, which defines roles, sets expectations, and protects both sides.
During a campaign, things change. News stories drop, endorsements are earned, and elections are won. Will you make sure that your website is taking full advantage of developments in the race? Professional web strategists are here to monitor your situation, identify opportunities, and have a process in place so your online campaign will adapt to changing circumstances.