Clear, direct, and honest messages resonate. If the vehicle used to deliver your message is also clear, direct and honest, you will reach maximum impact. Your vehicle doesn’t require a lot of bells and whistles to be to be effective. When we work with clients who have a strong message, we build websites that get right to the point. That way, your audience quickly understands your core message and easily becomes engaged.
Before your new website goes live, you need to have a message to put there. So ask yourself: Do you have a clear message? Can you crystallize for your target audience why you are doing what your are doing, what your mission is, and how it can come to fruition with their help? Investing time upfront to produce a clear, direct and honest message can be the difference between success and stagnation in online communication.
After your message is complete, ensure that your primary online platform – your website –showcases that message in a way that is easy for visitors to understand.
For example, Ann Johnson is running for Texas State Representative for Houston’s District 134. Her message is clear, direct, and honest, she:
- is an attorney and educator,
- has experience advocating for children affected by abuse,
- understands the importance of women’s health care, and
- has a history of public service, not just in her family, but her own career.
Ann’s website tells her story in a clear, direct, and honest way.
We have all seen the websites that have busy landing pages – full of different messages that bombard a visitor. It can happen when a site tries to include everything for too many different audiences, or when an individual or organization doesn’t trust their message.
The take-away is to create a clear and direct message that is honest about who you are and resonates with your target audience. Trust that story and build a clean website that lets the story be told.